Best Western Italy Marketing Office has the aim of spreading the brand, focusing on target, investigating customer care solutions, promoting human resources regular training and innovating constantly its communication strategy through web opportunities.
These marketing propositions are realized through focused initiatives such as trade shows, campaigns on the web, events, advertising, partnerships, loyalty program (Best Western Rewards), training, relations with media and influencers of the web.
The office also represents a strategic operative tool to constantly support members in all their communication and promotion projects.
Best Western Italy Sales Office supervises the Business Travel segment, dealing with the main companies and agencies of the country.
Sellers are engaged in promoting the brand countrywide, while the Headquarter staff coordinates the back office activity.
All these activities are completed by the meeting office that assists and centralizes meeting and business groups organization in all Best Western hotels.
Pricing & Online office analyzes and defines the set-up of rate programs and distribution platforms for all hotels affiliated to Best Western Italy.
Moreover, it analyzes and suggests pricing and distribution strategies to each hotel, combining them with the set-up of the chain programs.
In addition to routine partners care activities, Pricing & Online office provides a revenue management and electronic distribution service with customized terms of payment.
All the Best Western hotels in the world satisfy specific international standards that guarantee a high and uniform structures and service’s standard quality, maintaining at the same time, the personality and uniqueness of the place where they are located.
Our aim is to assist hotels to improve the overall quality of its structures and, consequently, our customers satisfaction through periodic inspections by trained inspectors who verify, not only the respect of international standard, but also the cleanliness level, the maintenance of structures, the attitude and competence of the staff.
Best Western Italy yearly organizes over 1000 hours of classroom training with a catalog of over 20 type of courses aimed at human resources of the affiliated hotels.
Training deals with the main themes of interest to those who work in the world of the hospitality, involving the four functional areas of the structure: management, front office, operative and sales.
During the year the most important specialists of their competence area guarantee a regular training to enable staff of our hotels to meet the needs of a world that changes rapidly and an increasingly demanding customers.
BESTEAM, the first Central Purchasing Office directed to all Italian hospitality professionals, offers the possibility to enjoy the preferential conditions stipulated with the most important suppliers of the Horeca sector obtained by the negotiation power of the group.
BESTEAM, founded to achieve the best economies of scale and share resources with other operators of the sector and controlled by Best Western Italy but operationally autonomous, offers the same conditions in terms of debates with agreed providers to all independent hotels or members of the chain.
BESTEAM is serving hoteliers and hospitality professionals: its mission is to establish long term partnerships with both Italian accommodation facilities both suppliers, ensuring economic and organizational benefits, sharing opportunities, strategies and innovation.
The values of BESTEAM activities are clearness of the proposed conditions, the definition of a pact of mutual engagement with partner companies, the satisfaction of its customers and partners expectations.
At the moment they are over 600 hotels affiliated Besteam and over 70 agreed suppliers of all product category (food &beverage, furniture and accessories, hygiene and cleanliness, facilities etc.)
BESTEAM is led by Elena Pinzi, Supply Division Manager
Mail: Purchasing Office Web Site: www.besteam.it
The headquarters of Best Western Italy, an affiliate of Best Western International, is in Milan, in via Livraghi 1 / B, in the north of the city, just steps away from Villa San Giovanni Metro Line 1.