Marketing & Sales

The Marketing office in Best Western Italia has the aim to affermare il brand, focus on targets, study solutions on customer care, promote training on human resources end constantly innovate communication skills thanks to opportunities of web 2.0 tools.

This marketing propositions puts into effect project and activities as fairs and exhibitions, internet campaign, events, advertising and media relations.

The Marketing Office is also focused on needs of affiliates to support all the marketing and communication activities.

Here some exemple of Marketing Office projects:
Press Office, Partnership, Web Marketing, Fairs, Directories, Loyalty Program – Best Western Rewards, Training and Education.

Sales & Distribution

The aim of the Sales Office is to promote the business offer of our hotel on traditional market, online travel agencies and GDS.
We also have sales manager locally operating in all the areas of Italy. The Meeting Office is in charge of MICE target of the Group, and guarantees the best offer within 24 hours in our meeting hotel.

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