Privacy statement - Best Western Italia

Privacy statement

Dear User,
Best Western Italia SCpA (hereinafter "Best Western") respects and safeguards your privacy.

Pursuant to Article 13 of the Privacy Code (Italian Legislative Decree no. 196 of 30 June 2003), below we set out our statement concerning handling of the personal data of users who interact with the website of Best Western (hereinafter "Users”) starting from the address www.bestwestern.it (hereinafter "Site").

This statement relates solely to any treatment of users' personal data handled by Best Western during and on occasion of browsing on the Site. Specific privacy statements will be indicated or shown on Site pages relating to the provision of specific services on request.

  1. Data controller


    The Data Controller responsible for the handling of Site Users' personal data is the company Best Western Italia SCpA with registered offices in Milan (Italy) at the address Via Livraghi 1/b.


  2. Purpose of data handling and processing

    Users' data are collected and used to permit browsing on the Site, improve the browsing experience and also to respond to any requests or communications from Users.


  3. Types of data handled and processed


    Browsing data: during the course of their normal operation, the information technology systems and software procedures used to operate this Site capture some personal data whose transmission is implicit in the use of Internet communication protocols. These are items of information that are not collected to be associated with identified interested parties but that, by virtue of their intrinsic nature, could make it possible, via processing and association with data held by third parties, to identify the Users. This category of data includes IP addresses or the domain names of the computers used by Users who connect to the Site, the addresses in URI (Uniform Resource Identifier) format of the resources requested, the time when the request is made, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the server (e.g. OK, error, etc.) and other parameters concerning the User's operating system and computer environment. These data are used solely for the purpose of obtaining anonymous statistical information on Site utilization, to check that the Site is working properly, and to improve the User browsing experience. They are deleted immediately after processing. The data may be used to ascertain liability in the event of hypothetical cybercrimes to the detriment of the Site.
    Data voluntarily provided by Users: the optional, explicit and voluntary dispatch of data in web forms or of electronic mail to the addresses indicated on this Site involves subsequent acquisition of the sender's address – necessary to respond to requests – as well as of any other personal data included in the message.


  4. Optional nature of provision of data


    Apart from what has been specified for browsing data, the User is to provide his/her personal data to ask for the dispatch of informative material or other communications. Failure to provide them may make it impossible to obtain what has been requested.


  5. How data are handled and processed


    Handling and processing is done by means of automated tools (e.g. using electronic procedures and supports) and/or manually (e.g. physical supports) for the time strictly necessary to achieve the purposes for which the data have been collected and, in any case, in compliance with current relevant regulatory requirements. Specific security measures are observed to prevent loss of data, unlawful use or abuse and unauthorized access.


  6. Cookie Policy


    Cookies are small pieces of text that a website, when visited by a user, sends to the user's browser. These text cookies are then stored on the user's computer and are used by the same website the next time the user browses them. When browsing a website, users can also be sent cookies which come from different sites or web servers (so-called "third parties"), which can be included in various elements (for example, images, maps, sounds and specific links to pages of other domains) found on the same site as the one that the user is browsing.
    This Website uses cookies for the following purposes:


    1. Technical cookies:


      These cookies are used for the sole purpose of "transmitting a communication via an electronic communication network, or to the extent strictly necessary for the provider of the service of an information company that has been explicitly requested by the subscriber or by the user to provide such service" (see Art. no. 122, paragraph 1, of the Code).

      They are not used for other purposes and are usually installed directly by the website owner or manager. They can be divided into browsing or session cookies, which ensure normal browsing and use of a website (allowing you, for example, to make a purchase or to login to access a restricted area); analytics cookies, which are integrated with technical cookies when used directly by the website manager to collect information, in aggregate form, on the number of users and how they browse the website; and functionality cookies, which allow browsing for users on the basis of a set of selected criteria (for example, language or the products selected for purchase) in order to improve the service offered to users.
      To install (save) these cookies, prior consent from users is not required.
      You can find further information on the individual use of cookies that we use and what they are used for in the following table.

      Cookie Name Type What are they used for More info
      BW Cookie donotviewcookiemsg Strictly necessary cookies This cookie saves the consent to install profiling cookies.  
      BW Session ASP.NET_SessionId, ASPSESSIONIDQABRCACD Strictly necessary cookies These cookies store information about your settings (language, property preference, etc.), and allow us to personalise the website.  
      Google Apis OTZ Strictly necessary cookies This cookie allows information relating to the use of the jQuery framework to be saved  
      Google Analytics _utma _utmb _utmc _utmz Analytical/performance cookies These cookies are used to collect information about the way users browse our website. We use this information to create relationships about user traffic on the website, for conversion statistics and to improve the website in general. The cookies collect information in an anonymous form. Click here for a privacy recap on Google Analytics
      BW Currency SS_UserCurrency, SS_UserCurrencyRate Functional cookies These cookies store information on the chosen currency.  
      TripAdvisor CM, SFPr, ServerPool, TACds, TALanguage, TASSK, TASession, TASocialNetwork, TATravelInfo, TAUnique, __gads, fbm_162729813767876 Functional cookies These cookies are not closely linked to our website. They allow the use of TripAdvisor content to be integrated into our website. Click here for a privacy recap on TripAdvisor


    2. Third-party cookies:


      These cookies are used to create an anonymous user profile based on your browsing experience on this website and on other websites. In this way, you will receive targeted advertising based on your interests rather than generic advertising. These cookies are not managed by our company and are known as third-party cookies.
      You can find further information on the individual use of cookies that we use and what they are used for in the following table

      Cookie Name Type What are they used for More info
      AdForm C, CT36074, GCM, OMISky_SKYIT, TPC, __sonar, cid, uid Advertising/analytical and performance cookies These cookies are not closely linked to our site. They allow third party advertisements to be updated as the user browses the internet. They also allow information to be collected on how visitors browse the website. We use this information to create relationships about user traffic on the website, for conversion statistics and to improve the website in general. The cookies collect information in an anonymous form. Click here for a privacy recap on Adform
      Criteo acdc, eid, evt, udc, uic, uid, zdi Advertising cookies These cookies are not closely linked to our site. They allow third party advertisements to be updated as the user browses the internet. Click here for a privacy recap on Criteo
      RocketFuel   Advertising cookies These cookies are not closely linked to our site. They allow third party advertisements to be updated as the user browses the internet. Click here for a privacy recap on Rocketfuel
      Facebook Custom Audience   Advertising cookies These Remarketing and Behavioural Targeting cookies are provided by Facebook, Inc.  they link the activity of this website with the Facebook advertising network. Click here for a privacy recap on Facebook

      Links to social network plug-in cookies:

      This Website uses social network plug-in cookies from various third parties. This allows you to share the contents of the Website on specific social networks. Thanks to these plug-ins, using the Website becomes much easier. The use of data collected by third parties through social network plug-ins is determined exclusively by the third parties concerned. Best Western Italia s.c.p.a. is not able to access these cookies and third parties cannot access cookies from Best Western Italia s.c.p.a.

      You can find further information on the individual use of cookies that we use and what they are used for in the following table.
      Cookie Name Type What are they used for More info
      Pinterest _pinterest_cm, csrtoken, _b Advertising cookies These cookies are used for the "pin it" button functionality on the website. Click here for a privacy recap on Pinterest
      Google+ APISID, GoogleAccountsLocale_session, HSID, NID, PREF, SAPISID, SID, SSID Advertising cookies These cookies are used for the "+1" button functionality on the website. Click here for a privacy recap on Google+
      Twitter _ga, guest_id Advertising cookies These cookies are used for the sharing button functionality on Twitter. Click here for a privacy recap on Twitter
      Facebook csr, datr, fm, lu, s, xs, c_user Advertising cookies These cookies are used for the "Like" button functionality on the website. Click here for a privacy recap on Facebook

      Options regarding the use of cookies

      Upon your first access to the website, a banner appeared on your screen. If you have clicked the "X" on the banner itself or have continued browsing our website, you automatically consent to the collection and use of cookies by Best Western.

    You can then change your browser settings so that cookies are deleted or not saved on your computer or mobile device without your explicit consent. The following links help you better understand how to set your browser:
    If you disable cookies, you will not have access to the many features that make this Website more efficient.


  7. Communication of data to third parties


    Saving any handling and processing performed by third parties appointed by Best Western to manage the Site, duly appointed as external processors, no information collected during Users' browsing of the Site is communicated to third parties or disclosed.


  8. Rights of those concerned (Article 7 of Italian Legislative Decree 196/2003)


    You have the right at all times to obtain confirmation of the existence of otherwise of your data and know their contents and origin, check their accuracy or ask for them to be supplemented, amended or rectified. Pursuant to the same article, you have the right to ask for the deletion, conversion into anonymous form or blocking of data handled and processed in breach of the law, as well as to oppose, for legitimate reasons, their handling and processing. Requests should be sent to the Customer Service Dept. of Best Western at the fax no. +39 02 91436310, via e-mail to the address helpdesk@bestwestern.it or by recorded-delivery letter to the following address: Best Western Italia SCpA - Customer Service Dept., Via Livraghi 1/b - 20126 Milan - Italy.

  9. Links to other websites


    This privacy statement refers exclusively to the Site. The Site contains links to third-party websites, over which Best Western has no form of control. Best Western will therefore not in any way be responsible for any handling and processing of personal data performed by such third parties.


  10. Privacy policy of the Best Western group


    Best Western Italia SCpA, Best Western International and the other associated companies (collectively "BWI") are committed to applying measures to respect and protect your privacy. This privacy policy defines the measures taken by BWI with regard to how your personal data are used, protected and disclosed to third parties.
    Specifically, BWI undertakes to comply with applicable regulations concerning the protection of personal data in the countries where BWI operates.
    BWI has chosen to abide by numerous international regulations by adhering to the Safe Harbor programme of the US Department of Commerce. Implementation of Safe Harbor requisites in BWI meets the requirements of the Canadian PIPEDA (Personal Information Protection & Electronic Documents Act) and EU privacy regulations. In order to be able to adhere to the Safe Harbor programme, BWI had to send several certifications. For further details on certifications, please consult the website http://web.ita.doc.gov/safeharbor/shlist.nsf/webPages/safe+harbor+list.
    The BWI privacy policy centres round some of the principles contained in the Safe Harbor programme, consistent with the EU privacy directive and relevant Canadian legislation concerning personal information protection (the PIPEDA: Notification, Choice, Subsequent transfer, Security, Data integrity, Access and Application).

Contacts
Best Western Italia S.c.p.a.
Customer Service Office
Phone: +39 02 83 108 680
Fax: +39 02 91 436 310
E-mail: helpdesk@bestwestern.it
Address: via Livraghi, 1/b - 20126 Milan



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