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Dear Client,
please find below the policy about the processing of your personal data by BWH Hotels Italia S.C.p.A. - Società Benefit with registered office in Milan, Via Livraghi 1/b, VAT number 06865290156 (hereinafter "Best Western"), in relation to the personal data that you have provided to obtain information and/or clarification on the services offered by Best Western’s meeting office, (i) by filling out the "Information request form" available at (the "Website"), namely (ii) contacting Best Western via the available channels (i.e. email, fax, telephone, direct contact, etc.).

1. Data Controllers
The Data Controller of the data you provided for the initiative is Best Western, whose processing is regulated by this policy.

2. Personal data categories
The personal data ("Data") collected by Best Western after filling out the "Information request form" are: name, surname, email address, and telephone number. To the listed personal data we could add other personal data that you have provided spontaneously and at a later time (for example via email or telephone) with the aim of providing "meeting" services offered by Best Western.

3. Purpose and lawful grounds of data processing
Best Western will process the Data uniquely to provide you with information on the services (amongst which, for example: meeting, event organisation, group bookings or long stays, etc.) you requested and therefore to provide the service you selected.
Providing Data for the aforementioned purposes is necessary to follow up on your requests and therefore, in case of refusal or in case the requested Data is not provided, it will not be possible for Best Western to proceed as mentioned above.
The legal basis of this processing is the need to perform pre-contractual and contractual measures taken at the request of the data subject.
Marketing: subject to your prior express consent, the Data collected will be used to send information and/or sales communications, inherent to Best Western. Your consent, though optional, is required for the completion of the registration with, and the use of, the above-described communications service. You may cancel your registration with the above service at any time, following the procedure indicated in each communication you receive or sending a specific notice to Best Western, to the addresses reported in section 8. (Contact data).

4. Processing terms
Data will be processed by manual and digital tools by Best Western’s employees and collaborators and/or by external entities duly appointed under contract as data processors and data handlers. Data will also be accessible – for the same purposes for which it is collected – by data processors belonging to the following categories:
• entities providing services for the management of Best Western’s IT system and telecommunication networks.
The full list of Data Processors is available on request and may be forwarded to the addresses indicated at the bottom of section 8. (Contact data).

5. Data Recipients
The Data notified will not be disclosed.
In case you decide to use one or more of the services (you requested) offered by a hotel affiliated to the "Best Western" brand, your Data, following your consent, will be transferred to the above-mentioned hotel, that will process this data as an independent controller to provide you with the requested services, conferring you with a specific privacy policy on the processing of your personal data.

6. Retention Period
The Data collected and processed by the Controller to obtain information and/or clarification on the offered meeting services may be retained for the period envisaged by the applicable regulatory, and tax, provisions.
With regard to the Data processing for marketing purposes, as described in the foregoing section 3, Data is processed for a period not exceeding 12 months after its collection.

7. Which are your rights?
You will be able to: (I) to obtain confirmation of the existence or non-existence of your personal data; (II) know the purposes and methods of data processing, the recipients of the data, the retention period; (III) obtain the rectification or the deletion of data, and where applicable, the processing restriction; (IV) object to the processing; (V) where applicable, receive your personal data provided by Best Western in a structured, common format and readable by automatic device. You will also be able to transmit such data to another data controller without impediments by Best Western; (VI) file a complaint to the Personal Data Protection Authority.

8. Contact data
You may contact Best Western to enforce the rights listed above, by writing an email to: and/or by sending a notice to Best Western’s Customer Service Office via fax 0291436310 or by registered post to the following address: BWH Hotels Italia S.C.p.A. - Società Benefit - Customer Service Office, via Livraghi, 1/b - 20126 Milan.

Consent request

After reading the notice above, consent to receive information and/or sales communications, inherent to Best Western:

I agree
I do not agree