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Dear User,
Best Western Italia SCpA (hereinafter "Best Western") respects and safeguards your privacy.
Pursuant to Article 13 of the Privacy Code (Italian Legislative Decree no. 196 of 30 June 2003), below we set out our statement concerning handling of the personal data of users who interact with the website of Best Western (hereinafter “Users”) starting from the address (hereinafter “Site”).
This statement relates solely to any treatment of users’ personal data handled by Best Western during and on occasion of browsing on the Site. Specific privacy statements will be indicated or shown on Site pages relating to the provision of specific services on request.
  1. Data controller
    The Data Controller responsible for the handling of Site Users’ personal data is the company Best Western Italia SCpA with registered offices in Milan (Italy) at the address Via Livraghi 1/b.
  2. Purpose of data handling and processing
    Users’ data are collected and used to permit browsing on the Site, improve the browsing experience and also to respond to any requests or communications from Users.
  3. Types of data handled and processed
    Browsing data: during the course of their normal operation, the information technology systems and software procedures used to operate this Site capture some personal data whose transmission is implicit in the use of Internet communication protocols. These are items of information that are not collected to be associated with identified interested parties but that, by virtue of their intrinsic nature, could make it possible, via processing and association with data held by third parties, to identify the Users. This category of data includes IP addresses or the domain names of the computers used by Users who connect to the Site, the addresses in URI (Uniform Resource Identifier) format of the resources requested, the time when the request is made, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the server (e.g. OK, error, etc.) and other parameters concerning the User’s operating system and computer environment. These data are used solely for the purpose of obtaining anonymous statistical information on Site utilization, to check that the Site is working properly, and to improve the User browsing experience. They are deleted immediately after processing. The data may be used to ascertain liability in the event of hypothetical cybercrimes to the detriment of the Site. Data voluntarily provided by Users: the optional, explicit and voluntary dispatch of data in web forms or of electronic mail to the addresses indicated on this Site involves subsequent acquisition of the sender’s address – necessary to respond to requests – as well as of any other personal data included in the message.
  4. Optional nature of provision of data
    Apart from what has been specified for browsing data, the User is to provide his/her personal data to ask for the dispatch of informative material or other communications. Failure to provide them may make it impossible to obtain what has been requested.
  5. How data are handled and processed
    Handling and processing is done by means of automated tools (e.g. using electronic procedures and supports) and/or manually (e.g. physical supports) for the time strictly necessary to achieve the purposes for which the data have been collected and, in any case, in compliance with current relevant regulatory requirements. Specific security measures are observed to prevent loss of data, unlawful use or abuse and unauthorized access.
  6. Cookies and JavaScript codes
    The Site may feature use of web-tracking systems, such as cookies or JavaScript codes. These are electronic recordings of information transmitted by a web server to the user’s computer for future identification of that computer when future visits are made to the same website. These tools help to facilitate analysis of web traffic, permit correct operation of the Site and enable web applications to send information to individual users. The session cookies used in this Site avoid the use of other electronic technologies potentially jeopardizing the confidentiality of users’ browsing and they do not permit the capture of personal data identifying the user. The user can delete cookies from his/her system at all times, using different procedures depending on the browser used, or can set his/her browser to reject cookies and disenable JavaScript. In this case, however, there is no guarantee of proper operation of all the tools that the and sites make available to you, including the possibility of booking a hotel. This site uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses cookies that are text files that are deposited on your computer to enable the Site to analyze how users utilize the Sites. The information generated by these cookies on your use of the SITE (Including your IP address) will be transmitted to, and deposited at, the Google server in the USA. Google will use this information to track and examine your use of the Site, prepare reports on the Site’s activity for Best Western and provide other services concerning the Site’s activities and Internet use. Google can also transfer this information to third parties when this is required by law and when such third parties process the aforesaid information on Google’s behalf. Google will not associate your IP address with any other item of information possessed by Google. You can refuse the use the cookies by selecting the appropriate setting on your browser – but this may prevent you from using all the functionalities of this site. By using this Site, the User consents to the handling and processing of his/her data in the ways and for the purposes indicated above. To consult the privacy statement of Google Inc. concerning the Google Analytics service, please visit the website To learn Google’s privacy policy, please visit the website
  7. Communication of data to third parties
    Saving any handling and processing performed by third parties appointed by Best Western to manage the Site, duly appointed as external processors, no information collected during Users’ browsing of the Site is communicated to third parties or disclosed.
  8. Rights of those concerned (Article 7 of Italian Legislative Decree 196/2003)
    You have the right at all times to obtain confirmation of the existence of otherwise of your data and know their contents and origin, check their accuracy or ask for them to be supplemented, amended or rectified. Pursuant to the same article, you have the right to ask for the deletion, conversion into anonymous form or blocking of data handled and processed in breach of the law, as well as to oppose, for legitimate reasons, their handling and processing. Requests should be sent to the Customer Service Dept. of Best Western at the fax no. +39 02 91436310, via e-mail to the address or by recorded-delivery letter to the following address: Best Western Italia SCpA - Customer Service Dept., Via Livraghi 1/b - 20126 Milan - Italy.
  9. Links to other websites
    This privacy statement refers exclusively to the Site. The Site contains links to third-party websites, over which Best Western has no form of control. Best Western will therefore not in any way be responsible for any handling and processing of personal data performed by such third parties.
  10. Privacy policy of the Best Western group
    Best Western Italia SCpA, Best Western International and the other associated companies (collectively "BWI") are committed to applying measures to respect and protect your privacy. This privacy policy defines the measures taken by BWI with regard to how your personal data are used, protected and disclosed to third parties. Specifically, BWI undertakes to comply with applicable regulations concerning the protection of personal data in the countries where BWI operates. BWI has chosen to abide by numerous international regulations by adhering to the Safe Harbor programme of the US Department of Commerce. Implementation of Safe Harbor requisites in BWI meets the requirements of the Canadian PIPEDA (Personal Information Protection & Electronic Documents Act) and EU privacy regulations. In order to be able to adhere to the Safe Harbor programme, BWI had to send several certifications. For further details on certifications, please consult the website The BWI privacy policy centres round some of the principles contained in the Safe Harbor programme, consistent with the EU privacy directive and relevant Canadian legislation concerning personal information protection (the PIPEDA: Notification, Choice, Subsequent transfer, Security, Data integrity, Access and Application).

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Pursuant to art. 23 of Legislative Decree no. 196/2003 and Article. 58 of Legislative Decree no. 206/2005, I hereby give my free consent to the processing of my personal data for marketing purposes, sending of advertising material and direct sales (paragraph 3 Informative) by mail, e-mail, telephone, fax and any other means of communication at a distance, to receive news and special offers from Best Western or other trading partners of Best Western working in the hospitality industry.