About us

Discover everything about the world Best Western Italy

Best Western is the leading hotel group in Italy with its 170 hotels in over 100 locations throughout the country. The network counts 4,200 Best Western-branded hotels, covering 100 countries and all the continents.

Thanks to its customised hotels, Best Western is able to suit the needs of every guest: business travellers, families, women, wellness lovers and bikers. For each type of traveller there is a hospitality solution.

Best Western constantly offers special rates and new promotions for recurring events, bank holidays and theme-based deals for your stay at one of our hotels, with the guarantee of an international brand. All the offers are visible online on our social media: Facebook, Instagram and Twitter.

Present in Italy since 1982, Best Western has consolidated its leadership thanks to the innovation in all areas of activity and projects dedicated to the single hotel. Best Western has been one of the first hotel groups to focus on environmental sustainability with the Stay for the Planet program, developed in collaboration with Lifegate, scientific partner.

Among the initiatives dedicated to hotel guests is Best Western Rewards®, an asset that counts on millions of members worldwide. These loyal clients receive many advantages, dedicated rates and exclusive benefits.

For more information on Best Western Rewards® please click here.

Best Western Italia is a cooperative. In its statute, hoteliers are involved first-hand in corporate responsibility and collaboration. In 2014 and in 2016, following the earthquakes in Emilia and in Abruzzo, solidarity projects were launched in support of the population and of our colleagues that were affected. The staff is still involved in the following initiatives, with donations and support: Fondazione G. e D. De Marchi, Mamma Anna, Opera San Benedetto and We World.

The affiliation solution proposed by Best Western is ideal for Italian hospitality entrepreneurs, for the central role guaranteed to its Members and for its capacity to understand the value and the personality of each hotel and giving them visibility and concrete results.

In the triennium 2014-2017, Best Western Italia received many awards: Premio Eccellenza Manageritalia 2014 for Giovanna Manzi CEO - Quality Award Skal International 2015 - Animal Friendly Award 2016 - Sales Excellence Award Fortia 2017 - IMA Awards Hotel Chain of the Year 2017.

In 2017, Best Western Italia received the “Brand Identity and Hotel Quality Award” from Best Western International.
SI Hotels: hoteliers’ network for hoteliers. From the experience of the Purchasing Department of Best Western and Besteam, SI Hotels was established in 2014. A cooperative company that unites new hotels and develops services and solutions for hospitality industry businesspeople. SI Supply, the purchasing division, offers over 200 of the top Ho.Re.Ca suppliers.

If you would like to work in the hospitality industry, consult our corporate and our hotel job offers: click here
If you are a travel manager, a company or a travel agency, please visit the dedicated page
If you are looking for a location for your events or a meeting room, please click here

How to reach us


The headquarters of Best Western Italy, an affiliate of Best Western International, is in Milan, in via Livraghi 1 / B, in the north of the city, just steps away from Villa San Giovanni Metro Line 1.

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