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Dedicated discount for over-65s

We have over 70 years of experience in hospitality. For us, age is worth rewarding!

This is why we continuously dedicate a 10% discount to our over 65 customers on bookings made at all Best Western hotels in Europe. *

In addition, in the Italian hotels, we guarantee a 10% discount on additional services purchased before or during the stay! **

To take advantage of the discount, book your stay online on this page or contact our Booking Centre by calling 800 177 850.


  • 10% discount on the best available rate without restrictions.
  • The Over-65 Senior Rate provides a 10% discount on the daily flexible rate and can be cancelled up to 1 day prior the arrival date. In case of late cancellation, the amount of the first night of the stay will be charged.
  • For those over 65, age will be verified during check-in operations by using personal IDs. For North American customers between the ages of 55 and 64, an AARP membership card will also be required.
  • The hotel reserves the right not to apply the discount, if at the time of check-in, the minimum requirements are not met.
  • The Over-65 Senior Rate can be booked online at and, by selecting the promotion Over-65 Senior Rate. Alternatively, by calling our Reservation Office at the toll free number 800 177 850 and providing the agent with the code ER - European Senior.
  • The Over-65 Senior Rate provides Best Western Rewards points.

* The program is subject to availability.

** Some services could be excluded from the promotion. Always verify with the hotel staff.