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Dedicated discount for over-65s


We have over 70 years of experience in hospitality. For us, age is worth rewarding!

This is why we continuously dedicate a 10% discount to our over 65 customers on bookings made at all Best Western hotels in Europe. *

In addition, in the Italian hotels, we guarantee a 10% discount on additional services purchased before or during the stay! **

To take advantage of the discount, book your stay online on this page or contact our Booking Centre by calling 800 177 850.


HERE IS WHAT YOU NEED TO KNOW ABOUT THE OVER-65S SENIOR RATE:


  • 10% discount on the best available rate without restrictions.
  • The Over-65 Senior Rate provides a 10% discount on the daily flexible rate and can be cancelled up to 1 day prior the arrival date. In case of late cancellation, the amount of the first night of the stay will be charged.
  • For those over 65, age will be verified during check-in operations by using personal IDs. For North American customers between the ages of 55 and 64, an AARP membership card will also be required.
  • The hotel reserves the right not to apply the discount, if at the time of check-in, the minimum requirements are not met.
  • The Over-65 Senior Rate can be booked online at www.bestwestern.it and www.bestwestern.com, by selecting the promotion Over-65 Senior Rate. Alternatively, by calling our Reservation Office at the toll free number 800 177 850 and providing the agent with the code ER - European Senior.
  • The Over-65 Senior Rate provides Best Western Rewards points.


* The program is subject to availability.

** Some services could be excluded from the promotion. Always verify with the hotel staff.