Best Western becomes part of WorldHotels

Unlock a world of new destinations and enjoy even more seamless, exclusive, and inspiring travel experiences.
And the excitement doesn't stop there: a brand-new Rewards program is coming in January 2027!

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    Introducing WorldHotels Rewards this January: our new loyalty program, designed to be simpler and more rewarding than ever.

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    A tasty benefit for the most loyal members!

    Breakfast is valuable, as is your loyalty. As a thank you, Best Western hotels in Italy are offering a free rich sweet and savoury breakfast to Gold, Platinum, Diamond, and Diamond Select Best Western Rewards® members that book qualified rates via Best Western branded booking channel*.


    Book now


    Already booked a rate with breakfast included? If you are Gold, Platinum, Diamond or Diamond Select member you earn, 500 extra bonus points for each night of your stay to get your Rewards more quickly.


    TERMS AND CONDITIONS*:

    • Gold, Platinum, Diamond, and Diamond Select Best Western Rewards® members staying at Best Western hotels in Italy throughout the year, are eligible to have Free Breakfast. Best Western Rewards® Blue members do not have access to this benefit.
    • Free Breakfast is only recognized for reservations with qualified rates for the collection of Best Western Rewards® points and made exclusively via Best Western branded booking channels (Bestwestern.com, Bestwestern.it, individual hotel sites, Best Western booking centre, and GDS). Bookings with the exception of stays redeemed with a Free Night Award and those booked with the Pay with Points rate.
    • For bookings that already include breakfast, 500 extra bonus points are recognized for each night of the stay.
    • Free Breakfast is not recognized for bookings made on third-party websites or through tour operators, corporate rates, discounted rates, stays longer than thirty nights, group bookings and in general for rates not qualified for the collection of Best Western Rewards® points
    • The member's choice of free breakfast replaces the welcome gift (500 bonus points per stay)
    • Free breakfast applies only to Best Western branded hotels.
    • BWR member only is eligible to have Free Breakfast. It is the hotel's discretion to apply Free Breakfast to accompanying persons.