Best Western becomes part of WorldHotels

Unlock a world of new destinations and enjoy even more seamless, exclusive, and inspiring travel experiences.
And the excitement doesn't stop there: a brand-new Rewards program is coming in January 2027!

Introducing WorldHotels Rewards this January: our new loyalty program, designed to be simpler and more rewarding than ever.



For a stay among history, charm and comfort in the heart of Gyumri


Discover Aivazovsky Congress Hotel & Spa, WorldHotels Elite, a new destination of excellence in the heart of Gyumri, Armenia's most authentic and artistic city. Here, design, culture and hospitality come together to offer a refined and immersive experience, inspired by the legacy of the renowned painter Ivan Aivazovsky. Every space has been thoughtfully designed to impress, featuring elegant details, premium materials and a warm, welcoming atmosphere. Let yourself be captivated by a stay where elegance, comfort and wellness blend seamlessly to create unforgettable moments.

Book your stay now and let yourself be conquered by the timeless charm of Armenia, treat yourself to an unforgettable journey through culture, emotions and beauty.

And if you’re a Rewards member, there’s even more reason to book now: stay for the whole month of November and enjoy the “BEST RATE with Rewards discount”, reserved for you and get:

  • Up to 30% off
  • Rewards Points
  • Free breakfast for all Gold, Platinum, Diamond and Diamond Select members!


Book now:

  • Online through this page by selecting the special "BEST RATE with Rewards discount" rate, or
  • By calling the toll-free number of the country you live in and communicating the “BEST RATE with Rewards discount” to the operator.



Special Double Points Promotion

From September 8 through December 31, Best Western Rewards® members will earn double points on every qualified stay at more than 4,000 Best Western hotels and WorldHotels worldwide.
Accelerate your points earning!


REGISTER FOR THE PROMOTION




Not yet enrolled in our loyalty program? Sign up for free now!
* Find out all the terms and conditions of the “BEST RATE with Rewards discount” fare at the bottom of this page.




Aivazovsky Congress Hotel & Spa, WorldHotels Elite


Discover everything that makes a stay at Aivazovsky Congress Hotel & Spa, WorldHotels Elite truly unique.
Spacious and bright, the rooms are designed to offer maximum comfort and feature a private balcony and modern amenities. For an even more exclusive experience, selected suites include a living area and a convenient kitchenette. Treat yourself to moments of pure relaxation in the spa, sauna, hot tub, or indoor swimming pool, or stay active in the fully equipped fitness centre. Each morning, start your day with a rich buffet breakfast featuring local specialties and international favourites, while the hotel restaurant invites you to enjoy a refined culinary journey. Every detail has been carefully designed to ensure a stay defined by wellness, comfort, and genuine hospitality.



Gyumri


Let yourself be enchanted by Gyumri, Armenia's second-largest city and one of its most captivating cultural destinations. Stroll through its historic streets and admire elegant buildings crafted from black volcanic stone, lively squares, and an authentic atmosphere shaped by centuries of history and tradition. Renowned for its artistic spirit, museums, galleries, and warm hospitality, Gyumri offers a unique experience beyond the usual tourist routes. Between culture, local gastronomy, and picturesque landscapes, every corner of the city invites you to discover the most authentic side of Armenia.



* Terms and conditions of the Special BEST RATE with Rewards discount rate:
  • The promotion is reserved to Best Western Rewards® and WorldHotels RewardsSM members.
  • The offer is subject to availability and is valid for stays until November 30, 2026.
  • If you do not have a Rewards card, you will be required to enroll in the program at check-in. Otherwise, the hotel may cancel the reservation or apply the flexible daily rate.
  • The offer can be booked within 4 days of the arrival date.
  • The promotion can be booked online through this page by selecting the "BEST RATE with Rewards discount" rate, or by calling the toll-free number of the country you live in and communicating the "85 Smart Rewards" rate plan.
  • Cancellation policy: full prepayment at the time of booking, it is not possible to change or cancel the reservation.
  • The rate provides standard Best Western Rewards® or WorldHotels RewardsSM standard points.
  • Breakfast is always included for Gold, Platinum, Diamond and Diamond Select Rewards members.
  • The offer cannot be combined with other promotions available at the time of booking.