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The perfect stays during the sales


This summer treat yourself to a unique shopping experience in the fashion capitals! Plan your trip for the summer sales and choose the BWH Hotel that's right for you. If you are a Rewards member, you can get up to 30% off on the best daily rate without restrictions. Plus, if you're a Gold, Platinum, Diamond, or Diamond Select member, breakfast is included!

Milan, Rome, Florence, Bologna, Naples and many other Italian cities await you with their charm and the opportunity to shop in the most glamorous streets and famous outlets.

Don't miss this opportunity and take advantage of our exclusive "Summer Sale" promotion valid for stays until 30 September: choose your destination and book by 21 July directly through this page, selecting the "SMART even more savings" option.

Treat yourself to a break of pure fun and remember to leave room in your suitcase for your new purchases!

Not yet enrolled in our loyalty program? Sign up for free now!


Rome

The beauty of the eternal city is legendary: the archaeological sites, the monuments, the squares, the palaces… breathe the splendors of the imperial city wherever you are.

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Florence

Renaissance’s homeland and pride of Italy, this city is so reach of beauty that it is not easy to choose what to visit. Here art, history and culture await you!


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Milan

The city which never fails to amaze you. Visit the Duomo, the Pinacoteca di Brera, the Navigli district, the museums, the exhibitions, the events and much more!


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Turin

A city rich in beauties: from the spectacular Egyptian Museum to the Parco del Valentino and from the Cinema Museum to the Mole Antonelliana!

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Genoa

With its narrow alleys, “carruggi” and the squares, it’ one of the most fascinating marine cities of the Boot: rich in art, exhibitions and good food!

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Verona

A city rich in artistic, historic and cultural testimonies, immersed in a suggestive atmosphere. Discover the romantic places of Romeo and Juliet!

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Bologna

Famous for its porticoes that join streets, towers and buildings, this dynamic city will captivate you with its scorches and its rich culture!

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Padua

A beautiful city of artistic treasures. Visit the Art Gallery, the Scrovegni Chapel located inside the garden of the Arena and the Basilica of Saint Anthony!

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Modena

Luxurious buildings like Palazzo Ducale decorate this city. Visit the Duomo, Piazza Grande and the extraordinary collections of the Ferrari Museums.

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Naples

One of the most interesting cities in Italy, so colourful and dynamic. We suggest you Naples Underground, Castel dell’Ovo, the Maschio Angioino and Spaccanapoli.

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Venice

Among gondolas and canals, passing through Piazza San Marco, Venice is a great open-air museum. Be enchanted by this unique city in the world.

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Bergamo

Many wonders await you in this city. Let yourself be surprised by the old town, on the top of a hill, which still maintains its medieval aspect.

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Terms and conditions of the offer

  • The promotion is reserved to Best Western Rewards® and WorldHotels RewardsSM members.
  • The offer is subject to availability and is valid for stays until September 30, 2025.
  • The offer can be booked up to 4 days before the arrival date.
  • The promotion can be booked online through this page by selecting the "SMART" rate, or by calling the toll-free number of the country you live in and communicating the "85 Smart BWR" rate plan.
  • Cancellation policy: full prepayment at the time of booking, it is not possible to change or cancel the reservation.
  • The rate provides standard Best Western Rewards® or WorldHotels RewardsSM points or airline miles of our partners.
  • Breakfast is always included for Gold, Platinum, Diamond and Diamond Select Rewards members.
  • The offer cannot be combined with other promotions available at the time of booking.

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