Best Western becomes part of WorldHotels
Unlock a world of new destinations and enjoy even more seamless, exclusive, and inspiring travel experiences.
And the excitement doesn't stop there: a brand-new Rewards program is coming in January 2027!
The rich history of Best Western evolves with a valued and unique offer.
A collection of carefully selected hotels in primary and secondary markets that have been designed to offer an exceptional quality welcome and an extraordinary stay.
The BW Signature Collection by Best Western is the Upper Midscale brand of the group that offers Hotels with exceptional esthetic design details. This solution is ideal for excellence destinations and for the most attentive to hotel performance entrepreneurs.