In Italy six different Best Western brands offer exclusive comforts and selected extras

A well-known and established brand with over 60 years of experience in the hospitality industry.


Discover the Best Western Network

Best Western hotels are a benchmark for both leisure and business clients worldwide.

All the hotels, brands and collections, offer the best to travellers.

Best Western offers unique, personalised, and quality value styles of hospitality, which meet the widest range of needs with exclusive and selected benefits.

Best Western

Best Western – Comfort and Value


A timeless choice for business and leisure travellers.
The Best Western brand combines guarantee and comfort. An iconic and global brand dedicated to the most loyal clients. A solution that reflects the passion for hospitality, offering what counts the most: value, efficiency and a strategic location.

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Best Western Plus

Best Western Plus – Design and Contemporary Style


For the most demanding business and leisure travellers.
The Best Western Plus brand exceeds the expectations of hotel guests for its beautifully designed harmonic rooms and common spaces.
An iconic expression of Best Western’s passion in offering a high-level hospitality with excellence standards to today’s travellers.

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Best Western Premier

Best Western Premier – Excellence and Style


For the guests that are looking for the best
Among the exclusive offers of the Best Western Premier brand, hotels that are able to inspire global contemporary travellers. Unique atmospheres, Hotels with personality and excellence services are the characteristics of outstanding hospitality.

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The Collections



BW Premier Collection

BW Premier Collection by Best Western


Hotels located in the most famous and touristic locations, characterised by individuality, personality and the ability of reflecting the culture and the spirit of the destination.


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BW Signature Collection by Best Western

BW Signature Collection by Best Western


The rich history of Best Western evolves with a valued and unique offer. A collection of carefully selected hotels in primary and secondary markets that have been designed to offer an exceptional quality welcome and an extraordinary stay.
The BW Signature Collection by Best Western is the Upper Midscale brand of the group that offers Hotels with exceptional esthetic design details. This solution is ideal for excellence destinations and for the most attentive to hotel performance entrepreneurs.

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Sure Hotel Collection by Best Western

Sure Hotel Collection by Best Western


A collection that reflects upon Best Western’s engagement in enhancing Hotels with a constant guarantee of guest comfort. Dedicated to travellers that are searching for quality and best value for money.
Sure Hotel Collection by Best Western is ideal for hospitality entrepreneurs that aim to optimize investments.

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