BestFriend, BWH Hotels Italy’s Chatbot

BestFriend is the virtual assistant that keeps you company during your Best Western experience, helping you to make it perfect and tailored to your needs.


Who’s BestFriend


Your best friend for your stays in our hotels throughout Italy.

If you have booked a stay at one of our 170 hotels in Italy and have provided us with your mobile number and the handling of your personal data, you’ll receive a WhatsApp or an SMS to access Facebook Messanger for free. Here you’ll be able to chat with BestFriend, our chatbot!

Make your stay a perfect stay


BestFriend reminds you of your reservation data, check-in and check-out times and of how to reach the hotel.You can access the hotel services information such as web check-in, car park, wellness centre, pillow menù, and even more… Easily book them in advance just by using your smartphone!

And to satisfy your palate, find out what you can taste for breakfast and the dinner menu… Or if you prefer, enjoy exploring the city: BestFriend helps you find many good restaurants in the area!

Experience your trip to the fullest


Thanks to BestFriend, you can personalise your visit of the city you have chosen by booking museums, exhibitions, guided tours, city passes and even more at musement.com. Ask BestFriend for everything you need to make your Best Western experience special!

Thanks to the partnership with Musement, all Best Western Rewards® members get a 10% discount on event reservations at musement.com! Remember that you can also check your balance points!

Not yet registered? Join now for free



Plan your next trip with BestFriend, your travel companion for your stays in our hotels in Italy! Book now  

Have you booked online at bestwestern.it? Start chatting right away by clicking on the “ Chat with BestFriend on WhatsApp or Facebook Messenger” button on your confirmation email!