Up to 30% discount with the special SMART Rewards rate


Discover the charm of big cities in a magical season: winter.
It's the perfect time to book your hotel in Rome, where the Colosseum and the Imperial Forum are dressed in lights and evocative atmospheres; in Milan, between Christmas shopping and culture in an elegant setting; in Florence, which shines between art, history and winter reflections on the Arno; or in Naples, lively and welcoming, ideal for exploring with the flavors of the holidays.
And for a unique experience, choose Valletta, the capital of Malta: here winter is sweet and sunny, perfect for experiencing the crystal-clear sea and baroque wonders without crowds.


Experience the great cities of Italy and Malta at their most fascinating by staying at Best Western and WorldHotels properties.
If you are a Rewards member, you can take advantage of the special “SMART” rate reserved for you and enjoy:

  • Up to 30% off
  • Rewards Points
  • Free breakfast for all Gold, Platinum, Diamond and Diamond Select members!


Book now:

  • Online through this page by selecting the special "SMART" rate, or
  • By calling the toll-free number 800 177850 and communicating the "85 Smart Rewards" rate plan to the operator.

Not yet enrolled in our loyalty program? Sign up for free now!


* Find out all the terms and conditions of the SMART fare at the bottom of this page.





Bergamo

Visit to Bergamo Upper Town: 19th century funicular, fortress, Duomo Square, Citadel of the Visconti, Venetian walls and San Giacomo Gate

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Bologna

Bologna "la Dotta": Mercato delle Erbe, Maggiore Square, Asinelli Tower, St. Stephen's Square, Archiginnasio Palace and Anatomical Theatre

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Florence

Dante’s itinerary: Palazzo Vecchio and Dante’s death mask, Duomo Square, Dante’s House and Santa Croce Square

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Genoa

The city of the sea: Aquarium, De Ferrari Square and Palazzi dei Rolli, D'Albertis Castle (Museum of World Cultures) and Anita Garibaldi Promenade

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Lecce

The Baroque Lady: Sant'Oronzo Square, Roman Theatre, Church of the Holy Cross, the old town, and Lecce Cathedral

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Malta

Wonderful La Valletta: St. John's Co-Cathedral, Upper Barrakka Gardens, Grand Master's Palace, Manoel Theatre, National Museum of Archaeology

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Milan

Manzonian itineraries: Manzoni’s House, Lazzaretto, Church of Saint Fidelis, the Cathedral, Monumental Cemetery and Manzoni’s tomb

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Naples

Flavours of Naples: Chiaia promenade, Ovo Castle, Piazza del Plebiscito, Via Toledo, Pignasecca Market and Santa Chiara Monastery

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Padua

Holy Padua: Basilica of Saint Anthony of Padua, Abbey of Santa Giustina and Prato della Valle Square, Cathedral and Baptistery

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Palermo

Liberty Style in Palermo: Villino Florio all'Olivuzza and Zisa Castle, Villa Igiea, Villino Favaloro and Via Dante, Teatro Massimo and Chiosco Ribaudo, Mondello Beach

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Rome

La Dolce Vita: Via Veneto, Piazza di Spagna, Trevi Fountain, Galleria Alberto Sordi, Pantheon, Via del Corso, Mausoleum of Hadrian

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Turin

Savoy city:Royal Palace, San Carlo Square, Subalpine Gallery, Castle Square, Cathedral and the Holy Shroud

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Venice

The Doge’s city: Rialto bridge, St. Mark's Square, Riva degli Schiavoni, Arsenal / Discovering the Lagoon: Murano, Burano, Torcello, Lido, Pellestrina

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Verona

Shakespeare’s journey: Bra Square, Juliet’s House and Museum, Romeo’s House, Shakespeare Interactive Museum (SIM)

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Terms and conditions of the SMART offer

  • The promotion is reserved to Best Western Rewards® and WorldHotels RewardsSM members.
  • If you do not have a Rewards card, you will be required to enroll in the program at check-in. Otherwise, the hotel may cancel the reservation or apply the flexible daily rate.
  • The offer can be booked within 4 days of the arrival date.
  • The promotion can be booked online through this page by selecting the "SMART" rate, or by calling the toll-free number of the country you live in and communicating the "85 Smart Rewards" rate plan.
  • Cancellation policy: full prepayment at the time of booking, it is not possible to change or cancel the reservation.
  • The rate provides standard Best Western Rewards® or WorldHotels RewardsSM points or airline miles of our Partners.
  • Breakfast is always included for Gold, Platinum, Diamond and Diamond Select Rewards members.
  • The offer cannot be combined with other promotions available at the time of booking.