Best Western and ApritiModa open the doors of the hidden and secret places of the Italian fashion world, to rediscover the Italian traditions of Made in Italy.
With over 90 events in ateliers, labs and museums from north to south, ApritiModa takes you to every corner of our country, packed with hidden places and stories of Italian excellence and fashion. A great opportunity for professionals and non-experts, as well!
Choose the free events you want to join and stay with a 10% discount in our nearest hotels in Italy... and breakfast is included!
Discover the list of events and our closer hotels!
Register to your favourite events on ApritiModa website and book your stay with the "Partner Reserved Rate" to leave for a journey into Italian fashion!
In Napoli you can visit: Calabrese 1924, Calzaturificio Paolo Scafora, Camiceria Alberto Nolano, Camiceria Anna Matuozzo, Cilento 1780, Guantificio Omega, Sartoria Antonelli, Sartoria Cuomo, Sartoria Formosa and Sartoria Peluso
| City | Hotel | Book now |
| Napoli | Best Western Hotel Plaza | Book now |
| Napoli | Best Western JFK Hotel | Book now |
| Napoli | Best Western Signature Collection Hotel Paradiso | Book now |
| Napoli Giugliano in Campania | Hotel Agorà, Sure Hotel Collection by BW | Book now |
In Porcia (Pordenone) you can visit: Conceria Presot
| City | Hotel | Book now |
| Pordenone | Best Western Plus Park Hotel Pordenone | Book now |
In Trieste you can visit: Officine Lamour
| City | Hotel | Book now |
| Udine | Best Western Hotel San Giusto | Book now |
In Udine you can visit: Officine Lamour
| City | Hotel | Book now |
| Udine | Best Western Hotel Continental | Book now |
In Rome you can visit: Sartoria Ripense, Antica Manifattura Cappelli and Sartoria Litrico
| City | Hotel | Book now |
| Roma | Best Western Ars Hotel | Book now |
| Roma | Best Western Blu Hotel Roma | Book now |
| Roma | Best Western Cinemusic Hotel | Book now |
| Roma | Best Western Globus Hotel | Book now |
| Roma | Best Western Hotel Artdeco | Book now |
| Roma | Best Western Hotel Astrid | Book now |
| Roma | Best Western Hotel Corsi | Book now |
| Roma | Best Western Hotel Piccadilly | Book now |
| Roma | Best Western Hotel President | Book now |
| Roma | Best Western Hotel Rivoli | Book now |
| Roma | Best Western Plus Hotel Spring House | Book now |
| Roma | Best Western Plus Hotel Universo | Book now |
| Roma | Best Western Premier Collection Hotel Canada | Book now |
| Roma | Best Western Premier Hotel Royal Santina | Book now |
| Roma | Hotel Raffaello, Sure Hotel Collection by BW | Book now |
| Roma Casalpalocco / Ostia | Best Western Hotel I Triangoli | Book now |
| Roma Fiumicino | Best Western Hotel Rome Airport | Book now |
In Como you can visit: Museo della seta
In Cernobbio (Como) you can visit: Museo Villa Bernasconi
| City | Hotel | Book now |
| Como Albavilla | Best Western Albavilla Hotel & Co | Book now |
In Legnano (Milan) you can visit: Dolce&Gabbana and Museo del tessile Martinelli Ginetto
| City | Hotel | Book now |
| Milano Malpensa Gallarate | Jet Hotel, Sure Hotel Collection by BW | Book now |
In Milan you can visit: Alberta Ferretti, Armani, Brunello Cucinelli, Centro di Ricerca Gianfranco Ferrè, Cilento 1780, Curiel, Doucal's, Fondazione teatro Alla Scala, Francesco Maglia Ombrellaio, Gallia&Peter, Moncler, Osti Ricami, Piacenza Cashemere, Pino Grasso Ricami, Sartoria Domenico Caraceni, Serapian, Superstudio Flavio Lucchini and Unic
| City | Hotel | Book now |
| Milano | Best Western Hotel City | Book now |
| Milano | Best Western Hotel Madison | Book now |
| Milano | Best Western Hotel Major | Book now |
| Milano | Best Western Plus Hotel Galles | Book now |
| Milano | Hotel Astoria, Sure Hotel Collection by BW | Book now |
| Milano | Hotel Mirage, Sure Hotel Collection by BW | Book now |
| Milano Cinisello Balsamo | Best Western Plus Hotel Monza e Brianza Palace | Book now |
| Milano Cornaredo | Best Western Plus Hotel Le Favaglie | Book now |
| Milano Paderno Dugnano | Best Western Mirage Hotel Fiera | Book now |
| Milano Segrate | Best Western Air Hotel Linate | Book now |
| Milano Sesto San Giovanni | Best Western Falck Village Hotel | Book now |
| Milano Trezzano sul Naviglio | Best Western Hotel Goldenmile Milan | Book now |
In Noviglio (Milan) you can visit: Museo Kartell
| City | Hotel | Book now |
| Milano Trezzano sul Naviglio | Best Western Hotel Goldenmile Milan | Book now |
In Parabiago (Milan) you can visit: Calzaturificio Fratelli Rossetti
| City | Hotel | Book now |
| Milano Cornaredo | Best Western Plus Hotel Le Favaglie | Book now |
In Turin you can visit: Passamaneria Massia
In Chieri (Turin) you can visit: Passamaneria Arna
| City | Hotel | Book now |
| Torino | Best Western Crystal Palace Hotel | Book now |
| Torino | Best Western Hotel Crimea | Book now |
| Torino | Best Western Hotel Genio | Book now |
| Torino | Best Western Hotel Luxor | Book now |
| Torino | Best Western Hotel Piemontese | Book now |
| Torino | Best Western Plus Executive Hotel and Suites | Book now |
| Torino | Best Western Plus Hotel Genova | Book now |
| Torino Collegno | Blu Hotel, Sure Hotel Collection by BW | Book now |
In Catania you can visit: Passamaneria Massia
| City | Hotel | Book now |
| Catania | Best Western Hotel Mediterraneo | Book now |
| Catania - Acireale | Best Western Hotel Santa Caterina | Book now |
In Trapani you can visit: Platimiro Fiorenza
| City | Hotel | Book now |
| Trapani | Best Western Premier Collection Palazzo Gatto Art Hotel & SPA | Book now |
In Florence you can visit: Antico setificio fiorentino, Aquaflor, Enrico Coveri, Ferragamo, Fondazione arte della seta Lisio, Laboratorio d'Arte del Teatro della Pergola, Maggio Musicale fiorentino, Mazzanti piume, Saskia Wittmer, Scuola del cuoio and Stefano Bemer
In Cascine Del Riccio, Impruneta (Florence) you can visit: Giorgio Linea
In Signa (Florence) you can visit: Museo della Paglia e dell'Intreccio di Signa
In Campi Bisenzio (Florence) you can visit: Lanificio Dell'Olivo
| City | Hotel | Book now |
| Firenze | Best Western Plus CHC Florence | Book now |
| Firenze | Hotel De La Pace, Sure Hotel Collection by BW | Book now |
In Avesa (Verona) you can visit: Quid
| City | Hotel | Book now |
| Verona | Best Western CTC Hotel Verona | Book now |
| Verona | Best Western Hotel Armando | Book now |
| Verona | Best Western Plus Hotel De' Capuleti | Book now |
In Badoere (Treviso) you can visit: Tessitura la Colombina
| City | Hotel | Book now |
| Treviso - Lanzago di Silea | Best Western Titian Inn Hotel Treviso | Book now |
| Treviso - Quinto di Treviso | Best Western Premier BHR Treviso Hotel | Book now |
In Venice you can visit: Nicolao, Sartoria Teatro La Fenice and Tessitura Bevilacqua
In Burano (Venice) you can visit: Martina e Sergio Vidal
| City | Hotel | Book now |
| Venezia | Best Western Premier Collection CHC Continental | Book now |
| Venezia | Best Western Signature Collection Olimpia Venice | Book now |
| Venezia | Best Western Titian Inn Hotel Venice Airport | Book now |
| Venezia - Mestre | Best Western Hotel Tritone | Book now |
| Venezia - Mestre | Best Western Plus Hotel Bologna | Book now |
In Padova you can visit: Teatro stabile del Veneto
In Stra (Venice) you can visit: Museo della Calzatura di Villa Foscarini Rossi
| City | Hotel | Book now |
| Padova | Best Western Hotel Biri | Book now |
| Padova | Best Western Plus Hotel Galileo Padova | Book now |
| Padova | Best Western Plus Net Tower Hotel Padova | Book now |
